Thursday, September 3, 2009

Keeping it unreal

Fila C has posted the full series of the branded PlayStation 2 TV commercials directed by David Lynch, one of the most daring publicity initiatives of recent videogame history - well within the same line as Cunningham's ads for the original PlayStation. Seeing it in perspective does make one wonder about the exact circumstances in which one of the most influential film directors of our time got involved in a project of this nature: financial reasons have undoubtedly played a vital role, notwithstanding.

Altogether, these short clips provide a very definite notion of the mature audience that the Japanese company so wanted to captivate, in a rather refreshing deviation from the recurrent puerile advertising campaigns proposed by other companies in the same branch. As works of surreal marketing that originate from the depths of Lynch’s twisted sense of imagination, their viewing (or reviewing) is by all means indispensable.

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